By Leah Segal
When it comes to the beauty industry, the high prices of many well-known brands such as Anastasia Beverly Hills and Kat Von D leave people on a budget looking for ways to get the same looks without emptying their bank accounts.
With beauty bloggers and Instagram models touting the benefits of these high-cost makeup products, the less-privileged are left to wonder, “What are the best budget-friendly makeup companies?” and better yet, “Do they stand up to the big brands?” Luckily, with a little bit of research, it is easy to find some affordable hidden gems that hold their ground in the makeup arena.
At the top of the list, NYX Cosmetics provides a cheap but quality alternative to the big name beauty brands with large price tags.
Named after the Greek goddess of the night, NYX has been gracing the makeup bags of its loyal fans since 1999. They offer a variety of makeup products in a wide array of shades, making sure to be inclusive to all of their consumers.
Many of their products are even known to serve as dupes to big brands, such as Kylie Cosmetics and Urban Decay. NYX’s low-budget makeup is made even better with their cruelty-free accreditation and PETA certification, therefore appealing to vegans.
Another top-notch beauty brand, ColourPop, is a fantastic alternative to high-cost makeup companies.
The brand is fairly new to the makeup game, founded only in 2014 by siblings by Laura and John Nelson, but they are making a huge impact in the beauty community.
They pride themselves on being “wallet-friendly and bunny-approved,” something that every beauty guru can appreciate.
ColourPop proves itself to be one the best budget brands, specifically for students, as they provide a 10 percent student discount to anyone with verified ID.
Finally, E.L.F. is a classic beauty brand that has been dominating the affordable marketplace for quite some time. The brand’s sleek packaging, inclusive marketing and low price tags make it a beauty brand for the masses.
With products starting as low as one dollar and being certified as vegan and cruelty free, E.L.F. is a makeup lover’s dream come true.
Overall, there is no need for people to fall to the pressure of those big-name beauty brands that will only serve to deplete bank accounts.
With plenty of brands such as NYX, ColourPop and E.L.F, many people can wear makeup without worrying about exorbitant costs.